The need for sustainable fashion has quickly overtaken the fashion industry, but Fashion Week, its most outspoken character, is slow to catch on to the movement. Fashion shows still produce a huge amount of waste, and to overcome this problem, some labels are choosing to make sustainability a priority in their shows. For example, Maria Cornejo of Zero + Maria Cornejo, decided not to send paper invites to guests and also chose to use recycled paper during the show. She also chooses show sponsors who put sustainability first, which has led to partners that use items such as compostable packaging or cruelty-free nail care. She also partnered with Hyundai to design a collection that upcycles the leather and fabrics of Hyundai car interiors.
Other designers combat waste problems by choosing unique venues that do not require electricity or props. Hillary Taymour of Collina Strada chose to present her Spring 2020 collection outdoors in a Manhattan park, and CIE Denim designer, Kelcie Schofield, chose a Chinatown arcade as her backdrop. In their collections, both Taymour and Schofield used repurposed materials that would end up in landfills such as discard children's toys or reworked vintage denim.
To learn more, read the Nylon article here.
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